Insights

The Math That Matters: Measuring ROI with Control Groups

Spoiler Alert: There Will Be Math If you’re a healthcare marketer looking to prove the ROI of your campaigns, we’ve got good news and bad news. The bad news? ROI calculations involve some math (sorry about that). The good news? The right math gives you undeniable proof of your marketing impact—and that’s worth every equation. At LionShare, ...

The Ease and Importance of Accessible Email Campaigns

When given the opportunity to attend the 2017 Greystone.net Healthcare Internet Conference in Austin, I was excited to review the agenda and pick out my schedule for the multi-track event. One session popped out to me as a great opportunity – Boost Your Bottom Line with an Accessible Website presented by Keith Bundy, a digital ...

Transforming CRM Resources into Business Intelligence: 3 Case Studies

Today’s healthcare landscape requires looking at business intelligence from a different perspective, and perhaps getting that intelligence from a different source. Traditional CRMs are often nothing more than repositories of customer information that are used solely for list development and campaign execution. However, there are more advanced CRM systems that can do more than just ...

2017 HCIC Review: 3 Perspectives

Our team was excited to attend the recent 2017 Healthcare Internet Conference in Austin, TX. Since we had team members from so many different departments at this event, we were able to gain additional insights into what was presented and key takeaways. Below are our findings from the perspective of Account Service, Analytics, and Web ...

Let Your Welcome Email Evolve

It’s virtually a given anymore that we should be sending out a welcome email to new patients or new subscribers to online portals we offer. Whether it’s to track where they came from to measure marketing effectiveness, or simply to kick off the relationship, we know it should be done. But what good is a ...

New Mover Programs: More than Just a Piece of Mail

Some things never change. People are always going to move for a variety of reasons. This means they will be on the hunt for a wide variety of services such as which local grocery store they will go to, what school (if they have kids) will they attend, and who will be their doctor. This ...

Overheard at The Summit: 3 Easy CRM Trigger Campaigns

Our team was excited to attend The 2017 Healthcare Marketing & Physician Strategies Summit in Austin, TX this month. After each conference, we like to sit down for a “debrief” of what we learned, trending topics and key takeaways. During the conference debrief this week, the team brought back many of the usual topics. As ...

How to Put the Light in Lighthearted During American Heart Month

Every February, consumers are typically inundated with hearts whether it’s about Valentine’s Day or American Heart Month. It’s the time of year when we tell the special people in our lives how much we love them, as well as learn about heart attacks and heart disease. With articles informing women that heart disease is the number ...

Nine Considerations When Exploring CRM for Your Organization

“By failing to prepare, you are preparing to fail.” Benjamin Franklin Healthcare marketers run the gamut in terms of exposure to CRM. As a result, when the Business Development team at LionShare first interacts with potential partners, they find themselves either educating prospects on the concept of CRM or merely presenting product offerings. However, regardless of ...

Psychographics: The Crystal Ball of Consumer Behavior

Ever wish you had a crystal ball to predict consumer behavior? Enter psychographics, your personal soothsayer for your consumers’ values, interests, lifestyle, attitudes and opinions. Reaching beyond demographics, psychographics help you understand personal preferences and behaviors. Demographics, of course, has its place in targeting your audience, but when combined with psychographics, you get a complete look ...