In healthcare marketing, finding quick wins can often feel like searching for a needle in a haystack. But when it comes to CRM trigger campaigns, the opportunity to create meaningful impact is well within reach. Whether you’re looking to kickstart a new CRM program, reignite existing efforts, or make the case for a full-scale CRM implementation, these easy-to-launch campaigns deliver big results—fast.
Here are three high-impact campaigns designed to maximize your patient data, engage your audience, and drive measurable results:
1. Re-Engaging Lapsed Patients
One of the most cost-effective ways to drive volume and reconnect with your audience is by targeting lapsed patients. By using your CRM to identify patients who haven’t returned to your system within a specific timeframe, you can send personalized outreach that invites them back.
For example, remind them of the importance of regular check-ups or follow up on previously recommended care. Sweeten the deal by offering scheduling incentives or highlighting new providers or locations for added convenience.
Why it works: These campaigns tap into an audience already familiar with your brand, making them more likely to re-engage. Plus, they’re a proven way to boost primary care or specialty clinic volumes.
2. Attracting New Movers
Stealing market share can be tough, but welcoming new residents to your market is much easier. A new mover campaign is an effective strategy to reach patient acquisition goals by introducing your healthcare system to households seeking services near their new home. By identifying new movers into your market, you can deploy a multi-touch strategy that includes direct mail, email, and digital campaigns. Bonus: These campaigns can also capture existing patients who have relocated within your service area, helping them discover nearby services and providers.
Why it works: New movers are actively searching for doctors and healthcare services. By positioning your organization as the trusted, convenient choice, you’ll stay top of mind when they’re ready to book their first appointment.
3. Preventive Care Awareness Campaigns
Preventive care campaigns are key to encouraging patients to prioritize their health while also maintaining steady patient volumes throughout your system.
Use your CRM to identify patients overdue for critical screenings like mammograms or colonoscopies, or vaccinations like flu shots. Another effective approach is using online Health Risk Assessments (HRAs). These interactive quizzes empower patients to evaluate their risks and guide them toward appropriate next steps, such as scheduling an appointment. Pair the HRA with a multi-touch email nurture series for ongoing engagement.
Why it works: These campaigns motivate patients to take proactive steps toward better health while keeping your organization top-of-mind as a trusted partner in their care.
Keep Feeding the Funnel
These three campaigns are just the beginning. Starting small and tracking results allows you to build a strong case for deeper CRM investments and eventually expand into more sophisticated strategies.
If you’re ready to take the next step or need inspiration to kick off your next campaign, the LionShare team is here to help. With smart solutions tailored to your unique challenges, we’ll help you maximize your CRM and achieve measurable marketing success. Let’s strategize together to make the most of your CRM and achieve your marketing goals.
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