Partnering with LionShare takes the guess work out of planning your next campaign. Having developed, tested and tracked campaigns across the country for more than 25 years, we know what works, what doesn’t and why. Strategic insights cover campaign components such as:

• Pre-campaign Analytics
• Messaging
• Segmentation (including control groups and A/B split testing)
• Offer selection
• Channel integration (e.g. digital/web, traditional, mobile)
• Creative (Responsive web/email design and traditional print)

In addition to campaign strategy, you’ll find our experience in healthcare data analysis is an asset in planning and reporting performance measurement. We have had much success in measuring the impact of our marketing efforts for clients. The ability to show your administration quantifiable success can elevate the marketing department and secure additional marketing budget.

In addition to an organization’s own data sources, LionShare will supplement DIATA with a fully-developed enhancement dataset which includes traditional demographic and psychographic information, along with medical and health propensity models designed to provide insight surrounding the key drivers of consumer healthcare decisions. These propensities include categories such as ailments in the home, prescriptions used, attitudes towards healthcare and types of insurance providers used.

This enhancement data, combined with the power of DIATA, allows for Data Mining and Predictive Modeling of both your patients and prospects. The pre-built propensity models are first built on a national scale, and are then combined with YOUR data, and projected across YOUR market area patients and prospects – meaning the models are customized specifically for YOUR organization. The models can then be utilized to identify patients and prospects with chronic disease states, those most likely to need specific clinical services, or those in need of patient care intervention messaging. Additionally, segment your market into categories of low, rising or high risk when it comes to Population Health Management to encourage or modify behaviors.

The DIATA interface enables marketers to deliver coordinated campaigns on an individual basis to ensure that customers receive appropriate, relevant messages – all designed at driving them to utilize services and build a healthy community. DIATA helps navigate the traditional and digital landscapes by integrating email, social, mobile, SMS/text, call center and direct mail channels. LionShare clients can manage, track, and execute marketing campaigns, deploy e-mail, perform data analytics, create models for segmentation, and review response reporting on the data.

When it comes to Acquisition, Retention & Education Strategies and executions, turn to LionShare for turnkey, automated campaigns that can be delivered in batches or near real-time. Utilizing DIATA, marketers can develop an initial campaign matrix that will launch the program and maintain an ongoing communication stream with individuals as they qualify based on triggers in the data. Data triggers are varied but most often fall within the following categories:

• Clinical Events (ER Misusers, No Primary Care Physician, Lapsed Patients, Discharge Codes)
• Risk-Based (Co-Morbidities & Models, Chronic Disease States)
• Lifestage (New Movers, New Parents, Age/Gender Screenings)

When it comes to campaign analytics, DIATA provides a powerful and user-friendly interface that allows you to view your marketing campaigns, analytics and reports. It provides the ability to segment your data to determine utilization rates, demographics, payor mix, and reimbursement rates for your new and existing patients.

The power of DIATA goes far beyond traditional marketing campaign analytics. The system provides a source of Business Intelligence for all business units across a healthcare organization. Utilizing DIATA, an organization can identify and profile profitable service lines, low/rising/high risk populations for population health strategies, or lapsed patients and chronic disease states for compliance and quality initiatives.

Analyzing Patient Footpaths becomes much easier with DIATA at your fingertips. These footpath models clearly demonstrate opportunities and gaps. Armed with this information, strategists and c-level executives can plan short/long term growth strategies with a higher degree of confidence than before.

Regardless of the challenge – whether it is strategy, financial or marketing, DIATA works to uncover what is happening inside the data and provide guidance that shows how to continue on a course or make adjustments and monitor corresponding impacts. Using train-of-thought and drag-and-drop modalities, users can easily ask questions of the data and shift directions based on answers.

A LionShare New Mover Program is a cost efficient way to introduce your health system and start a meaningful conversation with new movers in your target market. Our single and multi-touch programs allow you to be the first to welcome new movers and provide them with valuable information about your hospital, outpatient services, physicians and community wellness programs.

Benefits of a LionShare New Mover Program:

• Our programs are completely customizable to fit your needs.
• We offer comprehensive and accurate mail lists. Our list is compiled from more than 155 sources and offer a 95 percent guaranteed deliverability rate.
• Our programs are designed for optimal tracking and measuring ROI. We have received response rates as high as 27 percent and utilization rates between 15-25 percent.
• We offer a variety of turn-key new mover programs. Whether it’s simply a list of new movers in your target market or a comprehensive multi-touch program, we offer something for all health systems—big or small, and every budget.

New Parent Program

Often a patient’s first point of entry in to a health system is through obstetrics and gynecology. This makes maternity patients among the most valuable. LionShare offers a variety of New Parent Programs to keep these new patients engaged with your health system. A New Parent Program can promote a variety of services including primary care, pediatric care, emergency and urgent care. Like our New Mover Program, these programs are customizable and can be a single or multi-touch campaign.