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Hands-Free Marketing: Using Automation and Trigger Campaigns

Look, ma, no hands! What every busy marketer wants is a way to have continuous engagement and make meaningful connections with valued consumers. With the amount of communication touch points it takes to nurture and engage consumers, what we need is a hands-free option. That’s where marketing automation comes in.

With minimal resources needed for set-up and only a little maintenance, it helps take a few to-dos off marketers’ plates while adding an army to your engagement arsenal. Automating certain tasks gives you the ability to put your brand in front of consumers with a frequency that would be otherwise impossible.

Automation and trigger campaigns go hand in hand. For example, a consumer is on your website and signs up for a women’s health e-newsletter. That action then triggers an email with the most current e-newsletter. The same consumer clicks through links on the e-newsletter to information about diabetes, and that action triggers a follow-up email with specialized content about diabetes. This helps you keep in close contact with your consumers and allows you to serve up relevant, timely content to them.

Automating certain tasks gives you the ability to put your brand in front of consumers with a frequency that would be otherwise impossible.

Another example involves consumers visiting your website to find out more about events. Perhaps someone clicks on a diabetes event, but doesn’t register. The action of viewing the page triggers an automated email thanking her for her interest in that event and offers another opportunity to register. This helps close the loop and increase conversion rates.

Whether you want to start small or want a robust marketing automation nurturing campaign, LionShare has solutions that will help you maximize your reach and minimize the time and resources needed from your team. Contact us at 800‑928‑0712 to get started.

Amy Owens is a seasoned healthcare marketer with 15 years of experience. As the Director of Strategic Accounts at LionShare, she leads the Client Services team and is responsible for building client partnerships and developing and executing strategic marketing solutions. Prior to LionShare, Amy served as Director of Marketing and Communications at St. Francis Health in Topeka, Kansas and Team Leader of Marketing and Communications at Mosaic Life Care in St. Joseph, Missouri. She earned her MBA at Baker University in Baldwin City, Kansas. To contact Amy, feel free to email amyowens@lionsharemarketing.com or call 800-928-0712.

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